b.projectroom is an experimentation workshop devoted to emerging young artists in Italy and abroad.

Together with a team of professionals and art lovers, b.projectroom was set up by Renata Bianconi, who has been working for many years with Galleria Bianconi on a meticulous reassessment of the great names of contemporary art in the second half of the twentieth century. The workshop brings to bear all their expertise, passion, and experience in a top-quality project focusing on emerging art, assisting in the development and promotion of a new generation of artists.

b.projectroom’s mission is to create a powerhouse of ideas in which to incubate unprecedented visions of art, encouraging the creation of new talent and providing artists with concrete opportunities for development. The key concept of the project is the conviction that investment in culture, and in contemporary art in particular, is of fundamental importance for our future, and for the added value it offers in terms of creativity, thoughts and ideas. An investment that makes a crucial contribution to the social, individual, and economic development of a country and of its resources.

b.projectroom’s selective talent scouting in the world of young Italian and international art is carried out with a view to achieving constant cultural interaction. It helps young artists present their work and plan their future, offering them greater visibility and producing important publications. It supports and promotes projects designed to bring about positive synergies between a variety of cultural, entrepreneurial and public organisations.

b.projectroom is a new means for telling the story of our present and of our future through the vision and works of emerging artists, coming into direct contact with their world and creativity, and with the very latest developments in art.